ROLE OF ELECTRONIC MEDIA
IMPORTANCE OF ELECTRONIC MEDIA
Man has a nature
of curiosity. He always engages with doing something unique. In the past
century they explored in many field. It was a time when a man could hardly
think about the unbelievable development that is within reach now.
Media is a mean
of transmitting the message, thought, opinion and view point. In the beginning,
man used horse and other animal to send the message to the receiver. It took
time to deliver the message and the probability of spoiling the message was on
the top. Now man has entered the age of science and technology. They have
explored the farther space. The have got a tremendous achievement in many field
as well as Electronic Media. We are living in the era of electronic media. None
can avoid and escape from it. It is prevailing profound effects on
advertisement, education, information, politics and other social activities.
Now students
have a great opportunity to enhance their knowledge through accessing internet.
All the information in all topics is far beyond one touch of a button.
Electronic media has entirely changed the mode of advertisement. Different
types of tricks are employed to attract and attend the valuable customers.
Sometimes an innocent client is really confused in making the decision. On the
other hand it gives extensive options in selecting the desired product.
Electronic media
has revolutionized the information system. Now everyone can be aware himself
with current information and updates. So many TV channels in the country and
internet websites justify the importance and advantages of electronic media
where everyone has a freedom to exchange his view point freely.
The
international politics are greatly influenced by the electronic media. It is
said who will win the media war will be most successful. It is a media through
which the West propagates against Islam and other opponents. If we want to be
dominant in the world, we will have to accept the challenge of electronic media
otherwise we will be limping and looking at others.
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