ROLE OF ELECTRONIC MEDIA

ROLE OF ELECTRONIC MEDIA

IMPORTANCE OF ELECTRONIC MEDIA

Man has a nature of curiosity. He always engages with doing something unique. In the past century they explored in many field. It was a time when a man could hardly think about the unbelievable development that is within reach now.

Media is a mean of transmitting the message, thought, opinion and view point. In the beginning, man used horse and other animal to send the message to the receiver. It took time to deliver the message and the probability of spoiling the message was on the top. Now man has entered the age of science and technology. They have explored the farther space. The have got a tremendous achievement in many field as well as Electronic Media. We are living in the era of electronic media. None can avoid and escape from it. It is prevailing profound effects on advertisement, education, information, politics and other social activities.

Now students have a great opportunity to enhance their knowledge through accessing internet. All the information in all topics is far beyond one touch of a button. Electronic media has entirely changed the mode of advertisement. Different types of tricks are employed to attract and attend the valuable customers. Sometimes an innocent client is really confused in making the decision. On the other hand it gives extensive options in selecting the desired product.

Electronic media has revolutionized the information system. Now everyone can be aware himself with current information and updates. So many TV channels in the country and internet websites justify the importance and advantages of electronic media where everyone has a freedom to exchange his view point freely.

The international politics are greatly influenced by the electronic media. It is said who will win the media war will be most successful. It is a media through which the West propagates against Islam and other opponents. If we want to be dominant in the world, we will have to accept the challenge of electronic media otherwise we will be limping and looking at others.